Reviewing Nation Branding Indexes: An Approach to Their Methodologies and Results
Nation branding refers to the strategic management of a country’s image to ensure that it is a fair, balanced, and useful reflection of the country itself. A strong nation brand is fundamental to its diplomacy, economy, and the well-being of its inhabitants, among other elements. To monitor the degr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Encyclopedia |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-8392/5/2/43 |
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