EFFECTIVE FACTORS ON SOUVENIR PURCHASE: THE CASE OF FOREIGN TOURISTS' VIEWPOINT IN TEHRAN CITY
The present research aims to gain a better understanding of determinants on the souvenir-purchase behavior of inbound tourists, a vital factor affecting tourists’ experience in destinations, yet scant attention has been devoted to this in the literature. Drawing on the OH’s travel expenditure model...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2014-12-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/2445 |
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