MARKETING STRATEGIES IN KOSOVO INSURANCE COMPANIES - CONCEPTS AND APPROACHES

In today's market conditions of living and working, the insurance market is constantly increasing in volume. As a result, competition is very high and the relationship between insurers is constantly changing. The strict approach to increasing insurance profits has shown insurers that they need...

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Bibliographic Details
Main Authors: Stela TODOROVA, Gazmend DEDA
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2022-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.22_2/Art86.pdf
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