Research on Demand Forecasting Information Sharing Strategy of Closed-Loop Supply Chain considering Advertising Effect
Based on the uncertain market demand, this paper studies the sharing strategy of each main body of the closed-loop supply chain for demand prediction information and introduces the variable of advertising effect into the model. Firstly, this paper constructs a manufacturer-led Stackelberg game model...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2023-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2023/1148798 |
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