Strategic Analysis of Sports Tourism Marketing Mix in Mazandaran with 7P\'s Approach
The development and improvement of the tourism industry in the country or its various regions depends on effective marketing mechanisms. Marketing is an instrument for promoting sport tourism in different regions, which should be carefully considered. The purpose of this study was to analyze the str...
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Main Authors: | , |
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Format: | Article |
Language: | fas |
Published: |
Kharazmi University
2020-06-01
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Series: | تحقیقات کاربردی علوم جغرافیایی |
Subjects: | |
Online Access: | http://jgs.khu.ac.ir/article-1-3277-en.pdf |
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