Peculiarities of marketing policy implementation in a banking institution
The article discusses the foundations of marketing policy, its components, and the specifics of its formation in a banking institution. The article highlights the gaps in the scientific research regarding the analysis of marketing policy, including a lack of generalized interpretation of the concept...
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2023-12-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/296298 |
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