Understanding Users’ App-Switching Behavior During the Mobile Search: An Empirical Study from the Perspective of Push–Pull–Mooring Framework
With the rapid development of mobile applications (apps), various types of mobile apps have become the main channels for smartphone interaction. The user’s app switching behavior in mobile search tasks has also received attention from academia. This article uses the push–pull–mooring (PPM) theoretic...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-10-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/14/11/989 |
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