A Scientometric Study of the Brand Building Process in Organizations
Brand building has been suggested as an important process in the success of any business. In order to find out brand building framework for SMEs literature review was conducted, the problem identified from literature is that there is a lack of structured brand building framework for SMEs as compare...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2024-01-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1015 |
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