The Future of Social Media in Marketing

Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social medi...

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Bibliographic Details
Main Authors: Andrew T. Stephen, Lauren Grewal, Gil Appel, Rhonda Hadi, Şeyda Koçak Kurt
Format: Article
Language:English
Published: Ankara Haci Bayram Veli University 2024-06-01
Series:Yeni Medya
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Online Access:https://dergipark.org.tr/tr/download/article-file/4018412
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