MICE city ecosystems: building collaboration through information systems – a case study from Thailand

The research aims to establish MICE city ecosystems through information systems to foster collaboration among stakeholders in driving MICE cities. Objectives include developing an information system based on design thinking, investigating factors affecting the intention to use the system by examinin...

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Bibliographic Details
Main Authors: Pattaraporn Warintarawej, Nattaporn Thongsri, Jariya Seksan, Witchuta Marchoo
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2460627
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