STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY
The article deals with the organization’s strategic marketing (SM) influence on the system of creating customer value (CCV) at the time of transition to the knowledge economy. At first the author recognizes limitations of the traditional approach to the SM and proposes the typology of market behavio...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/597 |
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| _version_ | 1832542008949866496 |
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| author | I. Semenov |
| author_facet | I. Semenov |
| author_sort | I. Semenov |
| collection | DOAJ |
| description | The article deals with the organization’s strategic marketing (SM) influence on the system of creating customer value (CCV) at the time of transition to the knowledge economy. At first the author recognizes limitations of the traditional approach to the SM and proposes the typology of market behavior strategies of the organization. Then the comparative analysis of the system of CCV differences between long-linked and network market models is used for the explanation of the new role of the SM. In conclusion the article suggests discussion questions and future investigations in this field. |
| format | Article |
| id | doaj-art-0c6db32e9084481ab20af056c8661dac |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2017-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-0c6db32e9084481ab20af056c8661dac2025-02-04T08:27:49ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-02-010295102597STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMYI. Semenov0ФГБОУ ВО «ГУУ»The article deals with the organization’s strategic marketing (SM) influence on the system of creating customer value (CCV) at the time of transition to the knowledge economy. At first the author recognizes limitations of the traditional approach to the SM and proposes the typology of market behavior strategies of the organization. Then the comparative analysis of the system of CCV differences between long-linked and network market models is used for the explanation of the new role of the SM. In conclusion the article suggests discussion questions and future investigations in this field.https://vestnik.guu.ru/jour/article/view/597creating customer value (ccv)industrial economyknowledge economylong-linked market modelnetwork market modelstrategic marketing (sm) |
| spellingShingle | I. Semenov STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY Вестник университета creating customer value (ccv) industrial economy knowledge economy long-linked market model network market model strategic marketing (sm) |
| title | STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY |
| title_full | STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY |
| title_fullStr | STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY |
| title_full_unstemmed | STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY |
| title_short | STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY |
| title_sort | strategic marketing and the system of creating customer value at the time of transition to the knowledge economy |
| topic | creating customer value (ccv) industrial economy knowledge economy long-linked market model network market model strategic marketing (sm) |
| url | https://vestnik.guu.ru/jour/article/view/597 |
| work_keys_str_mv | AT isemenov strategicmarketingandthesystemofcreatingcustomervalueatthetimeoftransitiontotheknowledgeeconomy |