STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY
The article deals with the organization’s strategic marketing (SM) influence on the system of creating customer value (CCV) at the time of transition to the knowledge economy. At first the author recognizes limitations of the traditional approach to the SM and proposes the typology of market behavio...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/597 |
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