Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception

Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception

Saved in:
Bibliographic Details
Main Authors: Anh Duc Do, Dieu Linh Ha, Thi Thuy Linh Phan, Thi Mai Bui, Tran Bao Ngoc Le, Minh Ngoc Tran, Diem Quynh Dang
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12124538/?tool=EBI
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items