GREEN MARKETING AS A FACTOR OF SUSTAINABLE RURAL TOURISM IN THE ĐURĐEVIĆA TARA NATIONAL PARK

GREEN MARKETING AS A FACTOR OF SUSTAINABLE RURAL TOURISM IN THE ĐURĐEVIĆA TARA NATIONAL PARK

This paper examines the role of green marketing in developing sustainable rural tourism, with Đurđevića Tara National Park as a case study. The aim was to assess how tourism stakeholders apply green marketing principles and how tourists perceive ecological aspects of the destination. The research i...

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Bibliographic Details
Main Authors: Bojana Ostojić, Dejan Sekulić, Andrej Mićović
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2025-06-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
Green marketing
sustainable tourism
rural development
Đurđevića Tara National Park
tourist perception
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/2479
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https://www.ea.bg.ac.rs/index.php/EA/article/view/2479

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