What Matters in Cross-Border E-Commerce? A Study of Customer Satisfaction Drivers
Purpose: This study aims to identify the variables influencing customer satisfaction in cross-border e-commerce. The variables considered include service quality, information availability, website performance, reliability, security, product variety, price value, delivery, customer service, and pers...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2024-12-01
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| Series: | Journal of Enterprise and Development |
| Subjects: | |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/12001 |
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