What Matters in Cross-Border E-Commerce? A Study of Customer Satisfaction Drivers

Purpose: This study aims to identify the variables influencing customer satisfaction in cross-border e-commerce. The variables considered include service quality, information availability, website performance, reliability, security, product variety, price value, delivery, customer service, and pers...

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Bibliographic Details
Main Authors: Hellena Risvi, Nasar Buntu Laulita
Format: Article
Language:English
Published: Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business 2024-12-01
Series:Journal of Enterprise and Development
Subjects:
Online Access:https://journal.uinmataram.ac.id/index.php/jed/article/view/12001
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