Branding of Sports Tourism Destination in Mashhad City

Purpose: Today, there are sizable chunk of cities in the world, trying to introduce themselves as destination brands in various areas. Given that, this study aimed to explain the effective factors on destination branding in the field of sports tourism in Mashhad. Method: This study was of applied re...

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Bibliographic Details
Main Authors: Ahmad Nazari Torshizi, Zahra Hemmat Yar, Javad Gholamian, Ahmad Mahmoudi, Sahar Pirjamadi
Format: Article
Language:English
Published: University of Mohaghegh Ardabili 2023-12-01
Series:Research in Sport Management and Marketing
Subjects:
Online Access:https://rsmm.uma.ac.ir/article_2609_212eb99c5d2aa5c0ce22a4ea03ad31e3.pdf
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