Branding of Sports Tourism Destination in Mashhad City
Purpose: Today, there are sizable chunk of cities in the world, trying to introduce themselves as destination brands in various areas. Given that, this study aimed to explain the effective factors on destination branding in the field of sports tourism in Mashhad. Method: This study was of applied re...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2023-12-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_2609_212eb99c5d2aa5c0ce22a4ea03ad31e3.pdf |
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