Organic positioning strategies and digital consumer behavior: A study in Peru’s real estate sector
This study examined the relationship between organic positioning strategies and the behavior of digital consumers in real estate companies in Peru, a topic of growing importance given the expanding role of digital marketing in the real estate sector. The primary objective was to determine the effect...
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Main Authors: | Socrates Deza-De-Souza-Ferreyra, Maria Jeanett Ramos-Cavero, Franklin Cordova-Buiza |
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Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2025-02-01
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Series: | Innovative Marketing |
Subjects: | |
Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21570/IM_2025_01_Ferreyra.pdf |
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