Organic positioning strategies and digital consumer behavior: A study in Peru’s real estate sector

This study examined the relationship between organic positioning strategies and the behavior of digital consumers in real estate companies in Peru, a topic of growing importance given the expanding role of digital marketing in the real estate sector. The primary objective was to determine the effect...

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Bibliographic Details
Main Authors: Socrates Deza-De-Souza-Ferreyra, Maria Jeanett Ramos-Cavero, Franklin Cordova-Buiza
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-02-01
Series:Innovative Marketing
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21570/IM_2025_01_Ferreyra.pdf
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