Antecedents of social commerce purchase intention: evidence from Tanzanian social media users
While social commerce is developing as a relatively new stream in e-commerce that combines commercial and social activities, there is limited evidence regarding the social commerce environment and consumers’ purchase intention. For the purpose of contributing knowledge to this area, this study exami...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2447409 |
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