EXAMINING THE IMPACT OF AI TECHNOLOGY ON MARKETING STRATEGIES IN FINANCIAL SERVICES
This article offers an examination of the transformative impact of artificial intelligence (AI) on marketing within the financial services sector, beginning with an exploration of the industry's evolution. As marketing strategies in financial services have shifted from traditional methods t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2024-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/15_PopescuJenica.pdf |
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