Research on Live Streaming Sale Strategy for Leather Goods based on Social Media User Behavior Model

Research on Live Streaming Sale Strategy for Leather Goods based on Social Media User Behavior Model

Live streaming sale is an important model for online sale of leather products. How to arouse user interest, stimulate their purchasing desire, and promote their purchasing behavior during live streaming sales is the difficulty of leather product marketing. Based on the social media user behavior mod...

Full description

Saved in:
Bibliographic Details
Main Authors: Jiangwei HU, Guocai ZHANG
Format: Article
Language:zho
Published: Leather Science and Engineering Editorial Office 2025-04-01
Series:Pige Kexue Yu Gongcheng
Subjects:
relationship marketing
consumer behavior
leather goods
live streaming sale
purchasing behavior
private domain traffic
Online Access:http://www.scupgkg.cn/article/doi/10.12472/j.issn.1004-7964.202400097
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://www.scupgkg.cn/article/doi/10.12472/j.issn.1004-7964.202400097

Similar Items