Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups
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| Format: | Article |
| Language: | English |
| Published: |
MGIMO University Press
2011-10-01
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| Series: | Vestnik MGIMO-Universiteta |
| Online Access: | https://www.vestnik.mgimo.ru/jour/article/view/2111 |
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| _version_ | 1832579666699878400 |
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| author | D. O. Skok |
| author_facet | D. O. Skok |
| author_sort | D. O. Skok |
| collection | DOAJ |
| description | . |
| format | Article |
| id | doaj-art-08cd2c2e32f043b4931de5bcc1496715 |
| institution | Kabale University |
| issn | 2071-8160 2541-9099 |
| language | English |
| publishDate | 2011-10-01 |
| publisher | MGIMO University Press |
| record_format | Article |
| series | Vestnik MGIMO-Universiteta |
| spelling | doaj-art-08cd2c2e32f043b4931de5bcc14967152025-01-30T12:16:00ZengMGIMO University PressVestnik MGIMO-Universiteta2071-81602541-90992011-10-0105(20)23223410.24833/2071-8160-2011-5-20-232-2341687Problems and Function of Naming in Perception of Advertising Messages by Different Target GroupsD. O. Skok0МГИМО(У) МИД России.https://www.vestnik.mgimo.ru/jour/article/view/2111 |
| spellingShingle | D. O. Skok Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups Vestnik MGIMO-Universiteta |
| title | Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
| title_full | Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
| title_fullStr | Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
| title_full_unstemmed | Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
| title_short | Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
| title_sort | problems and function of naming in perception of advertising messages by different target groups |
| url | https://www.vestnik.mgimo.ru/jour/article/view/2111 |
| work_keys_str_mv | AT doskok problemsandfunctionofnaminginperceptionofadvertisingmessagesbydifferenttargetgroups |