Development of a professional ethics code universal model for Internet marketing organisations
The terms and definitions involved in the research paper have been analysed and divided into two semantic groups. A historical reference on the history of ethics formation as a science has been given. On its basis the current state of ethics and its problems have been formed. The main trends in the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2022-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3350 |
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| Summary: | The terms and definitions involved in the research paper have been analysed and divided into two semantic groups. A historical reference on the history of ethics formation as a science has been given. On its basis the current state of ethics and its problems have been formed. The main trends in the Internet advertising market have been analysed, as a result of which the main directions of development in the sphere and the problems arising from this have been determined. A semantic and structural analysis of the existing ethical codes of related fields has been carried out. As a result, existing shortcomings have been revealed. Based on the work done, a template has been proposed, which in the future can serve as a basis for creating similar models in other areas. |
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| ISSN: | 1816-4277 2686-8415 |