STRATEGI PEMASARAN EVENT MAKEPUNG, JEMBRANA
This study aims to determine the internal and external factors that influence the Makepung Regent Cup Event as a cultural tourism attraction to obtain the right marketing strategy. This research uses the concept of the 4P marketing mix (Product, Price, Place, Promotion). The method used in this rese...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Udayana
2025-01-01
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| Series: | Jurnal IPTA |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/123396 |
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