Sustainable Tourism Marketing Through Destination Image: An AHP Approach for UNESCO Creative Cities in Gastronomy—The Case of Popayán, Colombia

Sustainable Tourism Marketing Through Destination Image: An AHP Approach for UNESCO Creative Cities in Gastronomy—The Case of Popayán, Colombia

Popayán (Colombia) was the first city to be designated a UNESCO Creative City of Gastronomy in 2005, positioning itself as a symbolic ‘myth of origin’ within the network. In the context of growing demands for local strategies aligned with the Sustainable Development Goals (SDGs), it is pertinent to...

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Bibliographic Details
Main Authors: Pablo Henrique de Oliveira Moreira, Carla Fraga, Joice Lavandoski, Paulo Almeida, Lucília Cardoso
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Administrative Sciences
Subjects:
analytic hierarchy process (AHP)
destination image
gastronomy tourism
sustainable tourism marketing
UNESCO Creative Cities Network
Online Access:https://www.mdpi.com/2076-3387/15/5/192
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