PENDAMPINGAN STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM BATIK DI DUSUN PIJENAN

PENDAMPINGAN STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM BATIK DI DUSUN PIJENAN

Abstract - Digital marketing strategies are crucial factors in improving the competitiveness of MSMEs in the era of globalization. Dusun Pijenan, a batik producer in Bantul Regency, faces challenges in marketing its products. Reliance on conventional marketing methods has limited the market reach o...

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Bibliographic Details
Main Authors: Muhammad Sigit Darmawan, Aulia Rahma Kusumaningtyas, Naufal al-Haq, Nisrina Indy Saqifa, Nafa Elifah Khairunnisa, Dani Darmawan, R. Rully Mahendra, Dimas Alfandi, Fahmi Muharomi Dzikri, Adi Putra, Nadiva Freya Danella, Gunawan Budi Susilo
Format: Article
Language:English
Published: UIN Sunan Kalijaga LPPM 2025-06-01
Series:Aplikasia
Subjects:
UMKM
Pemasaran Digital
Batik
Dusun Pijenan
Daya Saing
Online Access:https://ejournal.uin-suka.ac.id/pusat/aplikasia/article/view/4216
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