PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN KE SAVAYA BALI

PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN KE SAVAYA BALI

This research aims to examine the influence of brand image and service quality on tourist satisfaction visiting Savaya Bali. The development of Savaya Bali as a tourist destination is the basis for this research. In this study, the focus in on both domestic and international tourists who have visite...

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Bibliographic Details
Main Authors: Diah Sri Mas Iswari, NGAS. Dewi, Putu Agus Wikanatha Sagita
Format: Article
Language:Indonesian
Published: Universitas Udayana 2025-01-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/123389
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