PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN KE SAVAYA BALI
This research aims to examine the influence of brand image and service quality on tourist satisfaction visiting Savaya Bali. The development of Savaya Bali as a tourist destination is the basis for this research. In this study, the focus in on both domestic and international tourists who have visite...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Udayana
2025-01-01
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| Series: | Jurnal IPTA |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/123389 |
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| author | Diah Sri Mas Iswari NGAS. Dewi Putu Agus Wikanatha Sagita |
| author_facet | Diah Sri Mas Iswari NGAS. Dewi Putu Agus Wikanatha Sagita |
| author_sort | Diah Sri Mas Iswari |
| collection | DOAJ |
| description | This research aims to examine the influence of brand image and service quality on tourist satisfaction visiting Savaya Bali. The development of Savaya Bali as a tourist destination is the basis for this research. In this study, the focus in on both domestic and international tourists who have visited or are currently visiting Savaya Bali. The research employs an analytical technique that combines quantitative and qualitative approaches. The quantitative approach is conducted through the distribution of questionnaires to 100 respondents, processed using SPPS ver. 29 for Windows, and ultizing methods such as reability tests, validity tests, classical assumption tests, t-tests, F-tests, multiple linear regression analysis, and determination coefficient tests, the variables used in this research are Brand Image (X1) and Service Quality (X2) as independent variables, and Satisfaction (Y) as the dependent variable. The results of this research show that brand image (X1) and service quality (X2) have a positive and significant influence on the satisfaction (Y) of tourists visiting Savaya Bali. |
| format | Article |
| id | doaj-art-0699a6ad242b4f83b29fe6bc75da1778 |
| institution | Kabale University |
| issn | 2338-8633 2548-7930 |
| language | Indonesian |
| publishDate | 2025-01-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal IPTA |
| spelling | doaj-art-0699a6ad242b4f83b29fe6bc75da17782025-01-19T22:12:14ZindUniversitas UdayanaJurnal IPTA2338-86332548-79302025-01-0112218118710.24843/IPTA.2024.v12.i02.p03123389PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN KE SAVAYA BALIDiah Sri Mas Iswari0NGAS. Dewi1Putu Agus Wikanatha Sagita2Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaProgram Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaProgram Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaThis research aims to examine the influence of brand image and service quality on tourist satisfaction visiting Savaya Bali. The development of Savaya Bali as a tourist destination is the basis for this research. In this study, the focus in on both domestic and international tourists who have visited or are currently visiting Savaya Bali. The research employs an analytical technique that combines quantitative and qualitative approaches. The quantitative approach is conducted through the distribution of questionnaires to 100 respondents, processed using SPPS ver. 29 for Windows, and ultizing methods such as reability tests, validity tests, classical assumption tests, t-tests, F-tests, multiple linear regression analysis, and determination coefficient tests, the variables used in this research are Brand Image (X1) and Service Quality (X2) as independent variables, and Satisfaction (Y) as the dependent variable. The results of this research show that brand image (X1) and service quality (X2) have a positive and significant influence on the satisfaction (Y) of tourists visiting Savaya Bali.https://ojs.unud.ac.id/index.php/pariwisata/article/view/123389 |
| spellingShingle | Diah Sri Mas Iswari NGAS. Dewi Putu Agus Wikanatha Sagita PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN KE SAVAYA BALI Jurnal IPTA |
| title | PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN KE SAVAYA BALI |
| title_full | PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN KE SAVAYA BALI |
| title_fullStr | PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN KE SAVAYA BALI |
| title_full_unstemmed | PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN KE SAVAYA BALI |
| title_short | PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN KE SAVAYA BALI |
| title_sort | pengaruh brand image dan kualitas layanan terhadap kepuasan wisatawan ke savaya bali |
| url | https://ojs.unud.ac.id/index.php/pariwisata/article/view/123389 |
| work_keys_str_mv | AT diahsrimasiswari pengaruhbrandimagedankualitaslayananterhadapkepuasanwisatawankesavayabali AT ngasdewi pengaruhbrandimagedankualitaslayananterhadapkepuasanwisatawankesavayabali AT putuaguswikanathasagita pengaruhbrandimagedankualitaslayananterhadapkepuasanwisatawankesavayabali |