Framing Sustainability in Ethical Fashion: A Lexicometric Analysis of French Brand Communication
Sustainability has become a central theme in contemporary fashion branding, yet the ways in which companies articulate their commitments can vary significantly. This study examines how French ethical fashion brands construct their discourse on sustainability through linguistic choices, focusing on t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2025-07-01
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| Series: | ZoneModa Journal |
| Subjects: | |
| Online Access: | https://zmj.unibo.it/article/view/21929 |
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