Territorial Brand as a Public Governance Strategy: Cases of Brazil and Portugal
Urban dynamics of the 21st century is distinguished by the prevalence and significance of cities and their constituent elements. The objective of this study is to analyze the role of the territorial brand as one of the strategic elements of public governance. The methodology employs a comparative ap...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-07-01
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| Series: | Administrative Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3387/15/7/273 |
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