Changes in the Digital World: An Explanatory Analysis of the Key Factors Linked to Virtual Interactivity

Changes in the Digital World: An Explanatory Analysis of the Key Factors Linked to Virtual Interactivity

Virtual interactivity in marketing has evolved significantly in recent decades, becoming an essential tool for effectively connecting with consumers in digital environments. Through interactive digital platforms, brands can generate a two-way dialogue with their customers, allowing them to obtain in...

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Bibliographic Details
Main Authors: Miluska Villar-Guevara, Elizabeth Emperatriz García-Salirrosas, Ledy Gómez-Bayona, David Villar, Magaly Pari-Apaza, Israel Fernández-Mallma
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Administrative Sciences
Subjects:
digitalization
digital consciousness
virtual interactivity
relationship marketing
WOW
customer loyalty
Online Access:https://www.mdpi.com/2076-3387/15/7/276
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