Corporate Social Responsibility’s Influence on Brand Image in the Automotive Sector: The Corporate Reputation and Product Quality Role

Corporate Social Responsibility’s Influence on Brand Image in the Automotive Sector: The Corporate Reputation and Product Quality Role

This study investigates the impact of perceived corporate social responsibility (CSR) on brand image within the automotive industry. It also examines how company reputation (CR) and product quality (PQ) mediate the relationship between CSR and brand image (BI). Utilizing a sample of 243 clients from...

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Bibliographic Details
Main Authors: Mohsen Brahmi, Zahid Hussain, Muhammad Ussama Majeed, Arman Khan, Muhammad Asif Qureshi, Rohit Bansal
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Administrative Sciences
Subjects:
CSR
corporate reputation
brand image
product quality
automotive sector
Online Access:https://www.mdpi.com/2076-3387/15/4/121
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