Online Impulsive Buying Behaviour: A Systematic Review
The study aims to identify influential factors affecting online impulsive buying behaviour through a systematic review following PRISMA guidelines. A total of 29 studies addressing online impulsive buying behaviour were included. The findings indicate that the majority of studies on online impulsive...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Management & Finance, University of Colombo
2024-12-01
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| Series: | Colombo Business Journal |
| Subjects: | |
| Online Access: | https://mgmt.cmb.ac.lk/cbj/wp-content/uploads/2024/12/5.-CBJ-V15I2-Online-impulsive-buying.pdf |
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