Discours publicitaire des produits cosmétiques : Analyse multimodale du discours anti-âge dans le magazine féminin ELLE (anglais-français)
This paper aims to show how ageing is represented in cosmetics advertising discourse, the purpose of which is to convince and seduce the female consumer. The article is mainly about deciphering the anti-ageing discourse through the analysis of the linguistic features as well as some visual strategie...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Laboratoire d’Etudes et de Recherches sur le Monde Anglophone (LERMA)
2023-06-01
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| Series: | E-REA |
| Subjects: | |
| Online Access: | https://journals.openedition.org/erea/16019 |
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