THE INFLUENCE OF BEHAVIORAL PSYCHOLOGY ON FINANCIAL DECISIONS OF CONSUMERS IN THE BANKING SECTOR
The main objective of this paper is to analyze how the principles of behavioral psychology influence the financial choices of consumers in the banking sector. In this study, we aim to explore and highlight the impact of various cognitive biases, emotional affect and other psychological factors o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2025-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2025-01/16_Nioata.pdf |
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