Pemodelan Kanvas Preposisi Nilai Produk Minuman Fungsional untuk segmen konsumen generasi Z dan Y

The COVID-19 pandemic has motivated many people to consume functional beverages to live a healthy life. One of the instances for functional beverages is fruit juice, which has higher economic value than only sold as an original fruit without any further processing....

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Bibliographic Details
Main Authors: Adila Sosianika, Rafiati Kania, Fatya Alty Amalia
Format: Article
Language:Indonesian
Published: Politeknik Negeri Bali 2024-03-01
Series:Jurnal Bisnis dan Kewirausahaan
Subjects:
Online Access:https://ojs2.pnb.ac.id/index.php/JBK/article/view/1338/827
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