Research on brand strategy of wine in the eastern foothills of Helan Mountain in Ningxia

At present, the global wine market is intense, and establishing a strong wine brand has become a key to win the competition. The eastern foothills of Helan Mountain in Ningxia has been rated as a star wine producing area in the world by the International Organization of Grape and Wine. It is the mai...

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Bibliographic Details
Main Author: ZHANG Wei, LI Qiang
Format: Article
Language:English
Published: Editorial Department of China Brewing 2024-01-01
Series:Zhongguo niangzao
Subjects:
Online Access:https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-1-267.pdf
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