The impact of green marketing strategies on the accounting performance: the moderating role of AI utilization

The impact of green marketing strategies on the accounting performance: the moderating role of AI utilization

This paper seeks to discuss green marketing strategies that are becoming particularly popular as organizations strive to boost sustainability and accounting performance. As well as, exploring the moderating role of AI in green marketing strategy's impact on firms’ accounting performance (retur...

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Bibliographic Details
Main Authors: Hind Al-Ahmed, Khaled Alshaketheep, Ahmad Shajrawi, Ahmad Mansour, Omar Zraqat, Arafat Deeb, Lina Hussien
Format: Article
Language:English
Published: Research and Development Academy 2025-04-01
Series:Heritage and Sustainable Development
Online Access:https://hsd.ardascience.com/index.php/journal/article/view/1074
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