The Relationship Among Knowledge Ambidexterity, Innovation, and Marketing Performance

The relationship among knowledge management, organizational ambidexterity, innovation, and marketing performance is crucial in driving organizational success and competitive advantage in today's rapidly changing business environment. The aim of the study is to look at relationship knowledge ma...

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Bibliographic Details
Main Authors: Yohny Anwar, Indra Muis
Format: Article
Language:English
Published: University of Brawijaya 2024-09-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/6657
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