Comparative Analysis of Process Innovation Strategies: A Study of Family and Non-Family Indian IT Firms

This conceptual paper delves into the dynamic realm of process innovation within the Indian Information Technology (IT) sector, scrutinizing the unique strategies and methodologies adopted by both family and non-family-owned firms. Employing a comprehensive analysis, we aim to uncover distinct appr...

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Bibliographic Details
Main Authors: Phani K. R., Kumar Mukul
Format: Article
Language:English
Published: Qubahan 2024-03-01
Series:Qubahan Academic Journal
Online Access:https://journal.qubahan.com/index.php/qaj/article/view/493
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