Motivation's influence on credit decisions: unveiling the moderating effect of brand awareness in PT Bank Syariah Indonesia Tebing Tinggi branch

Motivation's influence on credit decisions: unveiling the moderating effect of brand awareness in PT Bank Syariah Indonesia Tebing Tinggi branch

The number of MSMEs in Indonesia is very large, but the portion of credit financing to MSMEs is still very small when compared to the percentage of the number of MSMEs. Therefore, this study aims to analyze the effect of MSME customer motivation on credit decisions at PT Bank Syariah Indonesia throu...

Full description

Saved in:
Bibliographic Details
Main Authors: Sarwoto Sarwoto, Cia Cai Cen, Rika Surianto Zalukhu, Sri Murni
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-06-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
credit decisions
brand awareness
motivation
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/3881
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items