Persuasive strategies in top TikTok breast cancer videos: a rhetorical analysis

Abstract TikTok is a user-driven video platform that fosters communication, engagement, and interactivity among its users. Health influencers leverage TikTok to promote and share medical advice on various health topics, including breast cancer. This study investigates the factors that contribute to...

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Bibliographic Details
Main Authors: Nour Mheidly, Priyanka Kundu, Marilyn Facey
Format: Article
Language:English
Published: Springer 2024-12-01
Series:Discover Social Science and Health
Subjects:
Online Access:https://doi.org/10.1007/s44155-024-00142-9
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