Persuasive strategies in top TikTok breast cancer videos: a rhetorical analysis
Abstract TikTok is a user-driven video platform that fosters communication, engagement, and interactivity among its users. Health influencers leverage TikTok to promote and share medical advice on various health topics, including breast cancer. This study investigates the factors that contribute to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2024-12-01
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| Series: | Discover Social Science and Health |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s44155-024-00142-9 |
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