Consumer behaviour in food and healthy lifestyle : a global perspective /
"This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteri...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Wallingford, Oxfordshire, UK ; Boston, USA :
CABI,
[2020]
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| Subjects: | |
| Online Access: | View in OPAC |
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| Summary: | "This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry"-- |
|---|---|
| Item Description: | include index |
| Physical Description: | vii, 215. p. : ill, (col) ; 28 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781786392879 9781786392886 |