Consumer behaviour in food and healthy lifestyle : a global perspective /

Consumer behaviour in food and healthy lifestyle : a global perspective /

"This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteri...

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Bibliographic Details
Main Authors: Ngugi, Isaac K. (Author), O'Sullivan, Helen (Lecturer in marketing) (Author), Osman, Hanaa (Author)
Format: Book
Language:English
Published: Wallingford, Oxfordshire, UK ; Boston, USA : CABI, [2020]
Subjects:
Consumer Behavior
Food Preferences
Healthy Lifestyle
Feeding Behavior
Drinking Behavior
Online Access:View in OPAC
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Call Number: 647.94 NGU
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