Contemporary Advertising /

Contemporary Advertising /

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Bibliographic Details
Main Author:	Bovée, Courtland L.
Other Authors:	Arens, William F. (Joint Author.)
Format:	Book
Language:	English
Published:	Homewood, Ill. : Irwin, c1989.
Edition:	3rd ed.
Series:	The Irwin series in marketing
Subjects:	Advertising.
Online Access:	View in OPAC
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