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    Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!

    Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues! by Yuyang Tian, Siti Farhana Zakaria, Yinghui Du, Ye Qiu, Zenghui Tian

    Published 2025-01-01
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