Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia by Anshul Garg, Jeetesh Kumar

“…The non-probability random sampling technique 309 response was collected from Malaysian social media users using an online survey. Findings of the research found out that factors including marketing activities and eWOM significantly impact customer purchase intention of the boutique hotels in Malaysia through the mediating variable perceived usefulness and the mediating variable perceived trust. …”
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An Empirical Study on the Behavioral Intention of College Students’ Online Ideological and Political Learning by Miaomiao Ren, Yan Ma, Wenxiang Fan, Mingyong Li, Yuming Feng

“…The results show that there are group differences in system perception, technology acceptance perception, and behavioral intention among college students with different genders and grades; different dimensions of information system quality have different effects on behavioral intention; perceived ease of use is an important mediating variable, which has a direct positive impact on the use attitude; perceived usefulness and use attitude have positive direct effects on behavioral intention; and perceived usefulness has a higher predictive effect on behavioral intention. …”
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The impact of social media marketing efforts on buying intentions within the brewing sector by Lima Ana, Cruz Marco, Pacheco Jorge

“…This study used a quantitative methodology to explore the impact of social media marketing activities (SMMA) on Instagram on users’ purchase intentions, with specific reference to the SuperBock brand. …”
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A Persistent Structured Hierarchical Overlay Network to Counter Intentional Churn Attack by Ramanpreet Kaur, Amrit Lal Sangal, Krishan Kumar

“…One attack to compromise the service availability in overlay network is intentional churn (join/leave) attack, where a large number of malicious users will join and leave the overlay network so frequently that the entire structure collapses and becomes unavailable. …”
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Purchase intention of Millennial Muslims toward B2C e-commerce by Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman

“…This study investigates the factors that influence Millennial Muslim consumers’ purchase intentions on B2C e-commerce in Indonesia using structural equation modeling. …”
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THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT by Mykolas Baranauskas, Žaneta Kavaliauskienė

“…The persuasion knowledge model explains why users perceive the covert nature of native advertisements negatively. …”
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Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations by Danielle Fernandes Costa Machado, Paula Cândida do Couto Santos, Mirna de Lima Medeiros

“…Access and exposure to posted content can generate, in users, behavioral and emotional reactions capable of affecting their intention to travel. …”
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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

“…This paper aims to identify the antecedent role of brand awareness in other dimensions of consumer-based brand equity (CBBE) and its impact on purchase intention. It is a quantitative study based on a survey conducted with 622 smartphone users. …”
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Intentional Islanding of Active Distribution Networks by GenSets: An Analysis of Technical Constraints and Opportunities by Edoardo Daccò, Davide Falabretti, Andrea Vicario

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The Influence of Social Media Marketing on Donation Intention with Brand Image and Brand Trust as Mediation by Selvy Dian Nita, Soepatini Soepatini

“… This study aims to analyze the effect of social media marketing on donation intentions with the mediation of brand image and brand trust. …”
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Understanding the adoption intention of financial data retrieval services: An empirical analysis of my data by Eunchan Kim, Yeunwoong Kyung

“…This approach examined the causal relationships where the characteristics of My Data services (stimulus) influence users' perceived benefit and sacrifice (proposed by VAM), as well as performance expectancy, effort expectancy, social influence, and facilitating conditions (proposed by UTAUT1) (organism), which in turn impact adoption intention (response). …”
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Modeling the significance of unified theory of acceptance and use of technology in predicting the intention and usage of eCNY by Yue Ma, Abdullah Al Mamun, Mohammad Masukujjaman, Roslan Ja’afar

“…Facilitating conditions and intentions toward the eCNY positively influenced its actual use. …”
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Analyzing Chinese Customers’ Switching Intention of Smartphone Brands: Integrating the Push-Pull-Mooring Framework by Jin Guo, Shan Shan, Yu Wang, Yousaf Ali Khan

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Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention by Chih-Wei Lin, Yi-Xuan Tsai, Yu-Shan Chang, Yun-Jhih Ding, Jou-Chun Liu, Yu-Sheng Lin

“…This research is aimed at exploring the influencing factors of users’ behavioral intention toward the Nike Training Club (NTC) app, using the decomposed theory of planned behavior as the main research framework. …”
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Evaluating Large Language Models for Optimized Intent Translation and Contradiction Detection Using KNN in IBN by Muhammad Asif, Talha Ahmed Khan, Wang-Cheol Song

“…Intent-Based Networking (IBN) simplifies network management by enabling users to express high-level intents in natural language, but existing approaches often fail to ensure alignment with network policies, leading to misconfigurations. …”
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Modeling Factors Associated with Continuance Intention to Use E-Learning During and After COVID-19 by Ahmet Murat Uzun , Erhan Ünal , Selcan Kilis

“…However, to maximize the benefits of these investments, it is crucial that the degree to which end-users accept and continue using these systems is evaluated. …”
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A Study of Determining Factors Influencing the Intention of Cryptocurrency Investors Using UTAUT 2 Approach by Ladia Puspanegara, Jono M. Munandar, Bagus Sartono

“…This study involved 248 respondents who are cryptocurrency users from the Indonesian cryptocurrency community on the Facebook and Telegram platforms. …”
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The effect of user-generated content on tourist behavior: the mediating role of destination image by María del Carmen Hidalgo Alcázar, María Sicilia Piñero, Salvador Ruiz de Maya

“…Despite the increasing use of user-generated electronic content as an information source for tourists, its influence on destination image formation is not yet fully understood. …”
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Investigating students' intention to utilize an e-learning platform in an aviation institution during the COVID-19 pandemic. by Anthony Vicente M Belo, Yogi Tri Prasetyo, Ralph Andre C Roque, Omar Paolo Benito, Maela Madel L Cahigas, Ma Janice J Gumasing, Rianina D Borres, Reny Nadlifatin

“…Additionally, learning outcomes had the greatest effect on user satisfaction, followed by perceived usefulness, information quality, and system quality. …”
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Behavioral intention to use electronic cigarettes in the Philippines: The role of social influence, knowledge, price and health impact. by Zachariah John A Belmonte, Yogi Tri Prasetyo, Pamela Eyre R Victoria, Maela Madel L Cahigas, Reny Nadlifatin, Ma Janice J Gumasing

“…The findings reveal that knowledge is the strongest predictor of behavioral intention, highlighting the critical role of informed awareness about the risks and impacts of e-cigarettes in shaping user decisions. …”
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