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Exploring parents' perceptions of computational thinking and its role in children's television
Published 2024-12-01“…This study explores parents' perceptions, understanding, and recognition of the CT cues embedded in a new television show for preschoolers. Qualitative semi‐structured interviews were conducted with 30 parents who, together with their children (ages 4–6), viewed two episodes of a new series. …”
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A New Look at Radio and Television Teasers Using Conceptual Blending Theory
Published 2020-02-01“…The results of the research show that the attention of the creators of advertisements emerging and emergent meaning as an aspect of creativity and its use as a means of attracting and encouraging the audience in these teasers is significant. …”
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A Novel Framework for Evaluating Television Program Quality and Its Impact on Viewer Satisfaction and Loyalty
Published 2024-12-01“…Researchers have examined the Uses and Gratification Theory in their study of the audience's interaction with communication media, utilizing variables such as television show quality, viewing satisfaction, and loyalty. …”
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