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TV advertising and children’s consumer culture
Published 2014-09-01“…The authors employed the method of interview with the child about TV advertisements, using stimulus material. The authors state that children recognize TV advertisements shown for them, make a distinction between advertisements and other television programmes, and have a certain knowledge about them. …”
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The Impact of Advertising and Sales Performance in Mukwano Industry Kampala Branch.
Published 2023“…There was a strong relationship between advertising and sales performance. The industry should use most of the local languages commonly used in Uganda to win customers from all tribes, use of e marketing to be adopted by the industry to reach most of the people who can access the internet than listen to radios and televisions, and also the use of celebrities in advertising their products, and finally the researcher recommends the use of other forms of advertising for example sponsoring events and also the use of mobile phones to advertise.…”
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Covert marketing in films and series
Published 2024-01-01“…Looking at the media, especially television, it is noticeable that marketing and advertising occupy an important segment. …”
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The media handbook : a complete guide to advertising media selection, planning, research, and buying /
Published 2019View in OPAC
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Media now : understanding media, culture, and technology /
Published 2018Table of Contents: “…Media and the information age -- The changing media -- Media and society -- The media -- Books -- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television -- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global communications media.…”
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Authority and Moral Conflicts in the Films of Adébáyọ Fálétí: Àfọ̀njá, Gáà, Ṣawo Ṣẹ̀gbẹ̀rì and the Yorùbá Cosmopolis
Published 2021-12-01“…In addition, Fálétí epitomizes what modern cultural studies world-wide represent as a cross between the traditional discipline of drama and the television 172 Olayinka Agbetuyi industries as well as filmic industries, along with advertisements, which together constitute what is today known as the culture industries. …”
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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA
Published 2018-05-01“…Social networks are the marketing communication medium preferred by most of the telecomm users in BiH, followed by television, billboards, text messages, company web page, web advertisements, newspapers, e-mail, and the radio. …”
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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA
Published 2018-05-01“…Social networks are the marketing communication medium preferred by most of the telecomm users in BiH, followed by television, billboards, text messages, company web page, web advertisements, newspapers, e-mail, and the radio. …”
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A indústria cultural brasileira na formulação de Renato Ortiz
Published 2018-01-01“…According to him, culture industry only matured in Brazilian society in the 1960s and 1970s, under military rule, when the market for cultural goods reached a high level in volume and size, with the expressive development of the television, music, film and publishing industry, and others, as well as advertising agencies and all kinds of mass media businesses, increasingly managed according to international standards of business rationality, with direct or indirect support from the State. …”
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From the Small Screen to the Big Screen: The Super8's Distribution of Sandokan TV series
Published 2025-02-01“… ‘From the small screen to the big screen’ proclaims the advertising text of the Super8’s of a television series distributed in 1979 by the German company Piccolo Film, emphasizing the novelty and the potential of format. …”
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Lazer e consumo na percepção dos estudantes universitários
Published 2014-01-01“…Regarding the level of satisfaction with leisure in the city of Viçosa (MG), we noticed that students who spend more time watching television were more unsatisfied than the others. If advertising is capable of influencing young people surrounded by opportunities and knowledge, as shown in this study, the influence of marketing strategies on the portion of the population which does not have the same opportunities to study is alarming. …”
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The Role of Education in Preventing E-Smoking Behavior is to Increase Student Knowledge and Attitudes
Published 2024-03-01“…While there is a significant level of access to advertisements for cigarettes on television and the internet, 15.7% of people access the internet, and 41.5% of people access electronic cigarettes with their peers. …”
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