The Effect of Marketing Mix (4p) on Perceived Value, Trust, Purchase, and Repurchase Decisions Using SEM Tools by Sajidah Tiara Ayu Wiranda, Minto Waluyo

Subjects: “…Marketing Mix 4P, Perceived Value, Purchase Decision, SEM, Trust…”
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Exploring AI-enabled green marketing and green intention: An integrated PLS-SEM and NCA approach by Osama Sohaib, Aamna Alshemeili, Tariq Bhatti

“…The research uses an integrated approach, combining Partial Least Squares-Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA). The findings from both PLS-SEM and NCA highlight the significance of AI-enabled green marketing, trust, and satisfaction as essential factors for fostering green intention. …”
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Integrative trust and innovation on financial performance in disruptive era by Judit Oláh, Yusmar Hidayat, József Popp, Zoltán Lakner, Sándor Kovács

Subjects: “…institutional trust…”
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Impacts of general agents' customer relationship-building behaviors on trust, satisfaction, and renewal intention: A PLS-SEM and NCA approach by Joon-Ho Moon, Soon-Tae Lee, Yong-Ki Lee

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Influence of Trust Climate on Turnover Intention Mediated by Work Engagement on Workers in Indonesia by Oskar Ezra Alan Muin, Christian Haposan Pangaribuan

Subjects: “…Trust Climate, Work Engagement, Turnover Intention, Mediation, PLS-SEM…”
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The Influence of Perceived Quality, Value, Satisfaction, Trust, Commitment on Loyalty and Strategies to Increase Loyalty by Lilik Noor Yuliati, Asep Taryana, Zunika Dwi Anggraini

“…Trust has a significant effect on loyalty. Commitment has no significant effect on loyalty. …”
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Why Consumers Resist Urban Air Mobility: A Hybrid SEM-fsQCA Approach by Chuanhui Liao, Siqi Wang, Rengang Guo, Shuang Lin

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The interplay of perceived benefit, perceived risk, and trust in Fintech adoption: Insights from Sub-Saharan Africa by Thomas Appiah, Veronica Venyo Agblewornu

“…It further explores the mediating effect of trust in the relationship between risk-related factors and Fintech adoption intentions. …”
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The Triad of Influence: How Price, Payment, and Trust Shape Online Purchase Behavior by Adzirah Muzaffirah, Abdul Wahib Muhaimmin, Kliwon Hidayat, Heptari Elita Dewi, Rita Zulbetti, Muhammad Daffa Dezar

Subjects: “…price; payment method; trust in e-commerce; moderating effect; customer purchasing decision; sem-pls…”
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From Trust to Triumph: What Drives Tourists to Recommend Thailand’s Hidden Cultural Gems? by Mohamed Soliman, Tawat Noipom, Muhammadafeefee Assalihee, Arunneewan Buaniew, Ahmad Albattat

“…The study employs structural equation modeling (PLS-SEM) to investigate relationships between trust, attitude, satisfaction, and WOM intentions. …”
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THE IMPACT OF BRAND EXPERIENCE AND AUTHENTICITY ON WORD-OF-MOUTH AND RECOMMENDATION INTENTIONS: A PARALLEL MEDIATION ANALYSIS USING PLS-SEM by Yasri Yasri, Vidyarini Dwita, Gerald Goh Guan Gan, Mia Ayu Gusti

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Robotic Digitalization and Business Success: The Central Role of Trust and Leadership in Operational Efficiency—A Hybrid Approach Using PLS-SEM and fsQCA by Miguel Gonzalez-Mohino, Mario J. Donate, Guzman A. Munoz-Fernandez, L. Javier Cabeza-Ramirez

“…Findings reveal that trust in robots and AI and effective leadership are crucial for improving operational efficiency in an increasingly digitized business environment. …”
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Parental democratic communication and adolescent well-being in an era of loneliness: the mediating role of societal trust by Simin Liu, Simin Liu, Sydney X. Hu, Lanxin Su, Lanxin Su

Subjects: “…trust-mediated well-being…”
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Decentralized fintech platforms adoption intention in cyber risk environment among GenZ: A dual-method approach using PLS-SEM and necessary condition analysis by Md Sharif Hassan, Nguyen Hong Mai, Nor Shaipah Abdul Wahab, Mohammad Bin Amin, Md Maruf Hassan, Judit Oláh

“…The data were analyzed through partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA). Findings indicate that digital literacy (DL), perceived security (PS), social influence (SI), risk tolerance (RT), and trust in technology (T) significantly affects Generation Z users’ intention to adopt decentralized fintech platforms. …”
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Determinants of ChatGPT Adoption Intention in Higher Education: Expanding on TAM with the Mediating Roles of Trust and Risk by Stefanos Balaskas, Vassilios Tsiantos, Sevaste Chatzifotiou, Maria Rigou

Subjects: “…structural equation modeling (SEM)…”
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The Mediating Role of Trust in Shaping Customer Loyalty of Bank: Insighths from a developing country perspective by Husne Jahan, Chowdhury, G. M. Azmal Ali, Quaosar, Nazifa Anbar, Saba, Md Abidur, Rahman

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Factors Affecting Consumers' Online Buying Intention: A Comparative Study of Azerbaijan and Türkiye by Nihad Gurbanli, Ayşegül Karataş

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Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? by Ratni Prima Lita, Meuthia Meuthia, Devi Yulia Rahmi, M. Fajar Syafrida

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Brand extension strategies and customer loyalty: Empirical evidence from fast-moving consumer goods companies by Banji Rildwan Olaleye, Tsediso Joseph Sekhampu, Joseph Nembo Lekunze, Ntseliseng Khumalo

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Trust, Financial Literacy and Investment Intention by Ulfa Nahdhiroh, Mega Noerman Ningtyas

“…Data were analyzed using Partial Least Squares (PLS-SEM). The results showed that financial literacy significantly affects investment intention and trust in the securities crowdfunding platform. …”
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